You may have noticed a few things are looking different around here. Our new brand has arrived!
Yes, we’ve got a new logo, a fresh website, and a few other interesting things here and there we’re looking forward to introducing soon.
No, nothing’s changing with how we work or why we work. We still take pride in offering New Zealand the very best in attachment equipment – and backing this machinery with industry leading service and support. It’s business as usual at our Auckland, Christchurch, and Gore branches.
Why have we changed? There are a few reasons. First, the “best in dirt” line (while appropriate for real earthworms,) wasn’t exactly suitable for attachments that are best in dirt, above dirt, amongst metal, working on trees etc. Our previous logo was looking a little tired too. So, it was time for us to cover some new ground.
“It’s not just a logo that’s being introduced,” says Earthworm director Rick McLean.
“We got in touch with a few customers and did some research before making the change. We identified where some helpful tools could make a difference to their work,” he says. “When we discussed the best way forward, for our company and for these customers, we knew this was the right approach.”
Indeed, the new brand (and everything that comes with it) was attach-meant to be.